Listen to “Ideas for Real Estate” on Your Favorite Podcast App
3 Funnels to Create on Instagram: How to Use Automated DMs for Listings, Lead Gen & More
Successful real estate agents know that systems and automation in their marketing can give them back their time and lead them to more closings. This strategy works incredibly well for social media marketing, especially Instagram. So in this episode, I'm sharing three easy ideas to get you started using automated direct messages to generate more business, grow your database, and more
How To Avoid Wasting Money When Investing in Online Real Estate Leads with Scott DeRuiter
Can paid online leads be an untapped opportunity in your business? Some agents excel at converting the leads and are able to make it a part of their business strategy effectively. Others find cold leads difficult to nurture or don't enjoy the approach and the sales strategies behind it. Today's guest, Scott DeRuiter, Director of Sales and Partnerships at Sierra Interactive, brings a thoughtful approach to online leads. So, tune in to learn actionable strategies to turn your online leads into an investment that works for you -
LinkedIn for Real Estate Agents: Seizing Untapped Opportunities with Salina Yeung
We’re diving into the opportunities for real estate marketing on LinkedIn. I’m joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares first-hand insight on how to leverage LinkedIn to grow your brand and your business in real estate. We uncover the power of LinkedIn's SEO, the content you should be sharing, optimizing your page, and how to connect with your dream customer.
Planning a Week of Social Posts for Realtors
What should you share on social as a Realtor? We’re tackling this popular marketing challenge for real estate agents by going through an entire week of what to post on Instagram, Facebook, and more. You’ll learn exactly what to share, why it works to attract business, and tips to increase your engagement. Plus, download free social template to execute the social plan!
Marketing Mini: What's the Difference Between a Listing Presentation and a Listing Marketing Plan?
Whether you're looking to attract more sellers or stand out on listing appointments, your listing presentation and listing marketing plan are important tools to leverage as a Realtor. But what is the difference between them? In this podcast episode, we're diving into just that, and why you should be leveraging a pro Listing Marketing Plan for your Real Estate marketing to get more listings and attract more home sellers
Five Inconsistency Traps in Your Real Estate Marketing
One of the biggest struggles Realtors face with their marketing is consistency. It can be hard to find a system that works for you to keep up with your social media marketing, reach out to your sphere, and prospect for new leads and business. So I'm sharing a clip from my recent live Realtor marketing training that highlights 5 inconsistency traps in real estate marketing and how to overcome them
How to Confidently Articulate your Value as a Realtor
I know a lot of real estate agents dread the question "why should I work with you and choose you to be my Realtor?" from potential customers. I was recently asked a very similar question - so I'm sharing how I answered it and how you can use my experience in your own business and can confidently answer this top question to your next potential home buyer or seller to grow your real estate career.
The Superpower of Showing Up in Your Realtor Marketing
Showing up in your real estate marketing means being present, committed, and focused in your marketing. But above all, it means being there for your next customer so they can find you! Are you showing up for your real estate marketing? Here are five reasons why you should and how it can help build your business as a Realtor
Marketing Mini: How I Film Videos in One Take
In this mini marketing episode, we're talking about filming video for real estate in one take. I have a process you can use to help you film your videos in just one take as well! So tune in to hear my top tips and tricks for saving time and being more efficient and purposeful with your Realtor video marketing by implementing my process for video -
What Realtors Should Include in Their Instagram Link-in-Bios
As a Realtor, your Instagram bio is the opportunity to include a clickable link that can help guide potential customers exactly where you want them to go. It's your chance to highlight how you can help, provide more value, and move conversations closer to working with you! I'm sharing how to optimize your Link-In-Bio for your real estate marketing and tools for creating your strategic link
Marketing Mini: AI Writing for Realtors: Chat GPT, Canva Magic Write & More
We're diving into the pros and cons of using AI Writing for Real Estate, including Chat GPT and Canva’s Magic Write! These tools can be helpful for Realtors with content creation and more - so listen into today's episode to hear my tips for trying these tools in your own Realtor marketing -
The Free Weekly Marketing Action Plan for Consistency & Results
Marketing is fuel for your real estate businesses. Consistent, strategic marketing can attract home buyers and sellers, engage your sphere, and get sustainable results. Yet, marketing can be overwhelming, frustrating, and challenging to accomplish. So I'm revealing a new way to approach your real estate marketing by focusing on key tasks designed to give you a doable plan each week.
Marketing Mini: How to Make Time for Your Marketing
I’m sharing my top tips for combating an issue that most real estate agents struggle with, and that’s making time for your marketing. Hear my tips to help you show up with your marketing as a Realtor, how to be more productive with your marketing, and in turn, get more results for your real estate business
Behind the Scenes of Planning for Business Growth
It's not easy to grow & sustain your business - because whether you're a real estate agent looking to reach your goals, you work at a real estate brokerage, or are on a Realtor team, we're all focused on growing our businesses through effective marketing and strategies. I've learned some valuable lessons when it comes to business growth, so I'm taking you behind the scenes of my business to help you with yours -
3 Top Real Estate Marketing Lessons to Bring into the New Year
On the Ideas for Real Estate podcast this year, we've talked about everything from social media marketing for real estate to Realtor branding and more. So as we head into the new year, let's reflect on how to leverage this year's top tips for your real estate marketing strategy in 2023 to grow your business as a Realtor.
Real Estate Marketing Trends for 2023 You Need to Try
As we look towards the future, it's essential that we focus on Realtor marketing that will work and give the best returns on time, money, and energy. I've looked inside and outside the real estate industry and combined that with personal experience to see some very clear real estate marketing trends for 2023. So I'm sharing the 10 marketing trends for Realtors to try as we enter the new year.
How to Stop Wasting Time & Get More Out of a REALTOR® Marketing Training
Education is a key component of success, and as a Realtor, there are a number of trainings and resources available to you to invest in yourself and your business. But the key is to lean into real estate trainings that will work for you and make a difference in your real estate career. So I'm sharing my top tips for making the most out of the next Realtor Marketing training you attend!
Real Estate Marketing To Be Thankful For!
Real Estate marketing can feel overwhelming or even frustrating. But this season, I want to remind you that being in real estate is truly an opportunity! So in today's episode, we're focusing on the good and highlighting marketing to be thankful for, from short form video to social media marketing and more that can attract more home buyers and sellers and help you be successful in your career as a Realtor!
How REALTORS® Can Avoid Generic Holiday Posts on Social
As a Realtor, your holiday marketing can be an engaging, creative way to form valuable connections with your sphere and potential home buyers and sellers. But instead of generic posts, you need the right social media marketing and email marketing content! So here are five tips to help you get more creative with your holiday marketing for real estate -
Why You Need A Marketing Plan to Fuel Your Real Estate Business
Marketing planning for real estate gives you a framework of what to do with your marketing to support your overall business goals as a Realtor. It's an essential piece of planning that will truly fuel your real estate business because it was designed to. So join me for my marketing training for Realtors on how to create that perfect marketing plan -