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Attract & Engage More Customers Through Marketing Expectations
While expectations for the customer experience is a popular subject, expectations for marketing is not. So, on today’s episode, we’re covering how setting expectations can help you re-engage contacts, entice more people with your ads, and more!
How “Perfect” Does Your Real Estate Marketing Need to Be?
You might feel like you don’t measure up to another agent’s picture-perfect Instagram or feel like your videos will never stand out. But when it truly comes down to our marketing, are we too hard on ourselves?
The Key to More Leads & Social Engagement for REALTORS®
We all want more likes and comments on our social media. Because we know that engagement can lead to relationships and, ultimately, to customers! And if we put money or time into an ad, we want it to work.
Get to the Point Already! 3 Rules for Real Estate Marketing
You only have a few seconds to catch people’s attention. Maybe even less if they’re scrolling away on social media. Once you have their attention, don’t waste it! It can sometimes be difficult to accept, but here’s some hard truth. The person who is most interested in our marketing...is ourselves.
The 10 Elements of a Successful Real Estate Lead Capture
Often times in real estate we get so caught up in the fastest ways to get leads that we often forget a key element - what we’re providing the other person. Not to mention how our strategies reflect our personal branding. Today, I’m covering not only how to generate leads but also some easy tips to make your lead capture more effective
How to Create a Real Estate Agent Marketing Plan
Creating a real estate marketing plan doesn’t have to be a daunting task. It just needs to be a well-thought-out one. In today’s episode, we’re going to explore the 10 essential steps to creating a successful real estate marketing plan.
Overcoming the Fear of Video for REAL Estate Agents
Is something holding you back from doing video in 2020? On today’s quick tip, we’re going to overcome the fear of doing videos for your real estate marketing!
How to Attract More Millennial Homebuyers
Learn my best secrets on how to attract the largest number of homebuyers in today’s market, millennials! And get my most creative ideas for content and social media strategy for agents to start forming connections in real estate marketing.
Ep 00: Welcome to Ideas for Real Estate with Heather Colby!
Whether you consider yourself a marketing & tech newbie or are an experienced pro, stay tuned for solid strategy, actionable advice, and of course, creative ideas for real estate!