The 3 Videos You Need To Do as a REALTOR®
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I believe that the best real estate marketing is a pathway to relationships.
It’s the crossroads of where your ideal customer and your unique brand meet. It’s not about selling. It’s about serving
Video marketing gives you the opportunity to not only highlight yourself but to also do so in a way that is appealing, helpful, and sometimes even entertaining. Unlike any other form of marketing for real estate, video represents you and your brand in a way a photo or words never could.
When we think about relationship-based marketing, video is a jumpstart to those relationships.
So, In this episode, we’ll explore three key types of videos that can significantly boost your real estate business. Let’s jump right in!
Video 1: An Agent Intro or Bio Video
The first video we’re talking about is the agent intro or bio video. Think of this as your "resume 2.0," but with a twist. Instead of listing your qualifications in a traditional way, this video is all about connecting with your audience on a personal level. It’s your chance to showcase who you are and why you’re the perfect fit for your potential clients.
Why is this video important?
Your bio video is foundational. It’s like a warm handshake for your online presence. It introduces you to your audience and builds that crucial initial trust. This is where you set the stage for your future interactions, making it easier for potential clients to feel comfortable reaching out.
What makes a great bio video?
Be Authentic: Let your personality shine. Share your story, your journey in real estate, and what makes you unique. People connect with people, not just brands.
Focus on Value: While it’s important to share who you are, also highlight what value you bring to your clients. How can you help them achieve their real estate goals?
Remember, this video isn’t just about you—it's about how you can make your clients’ lives easier and better. As I mentioned in the episode, “It’s Resume 2.0 focused on the other person.”
Video 2: Engaging Your Target Market
Next up, we have the target market video. This video is all about speaking directly to your ideal customer. Whether you’re targeting first-time homebuyers, luxury sellers, or a specific neighborhood, this video helps you zero in on your audience’s needs and interests.
Why is this video crucial?
A target market video is designed to attract and engage your ideal clients. It’s not just about showing off properties or neighborhoods; it’s about providing valuable content that resonates with your audience.
Tips for creating an effective target market video:
Be Strategic: Choose topics that your audience is genuinely interested in. For instance, if you’re focusing on first-time homebuyers, create content that addresses their specific concerns and questions.
Research: Before you hit record, do a little research. Look at what people are searching for online and what content is already out there. This will help you find a niche where you can stand out.
Stay Relevant: If you’re talking about neighborhoods, avoid generic travel-style videos. Instead, focus on specific aspects of the area that are relevant to your audience. For example, “The Top 5 Reasons to Move to XYZ Neighborhood” or “What You Need to Know Before Buying a Home in XYZ Area.”
This type of video builds trust and positions you as an expert in your field. As discussed, “It allows that person, let’s say it’s a millennial homebuyer or a luxury seller, to form a connection with you because they’re relying on you based on the information that you share.”
Video 3: Crafting the Perfect Lead Capture Video
Finally, let’s talk about the lead capture video. This is a short, impactful video designed to drive conversions. Whether you’re offering a homebuyer’s guide, a seller’s checklist, or any other valuable resource, this video is all about getting potential clients to take action.
Why should you focus on lead capture videos?
Lead capture videos are essential for turning viewers into leads. They act as mini-commercials for your offers, making it clear why someone should download your guide, sign up for a webinar, or contact you for more information.
How to make your lead capture video effective:
Keep It Short: Think of it as a commercial—short and to the point. As mentioned, “It doesn’t have to be long. It just needs to be impactful.”
Catch Attention: Start with a strong hook to grab viewers’ attention immediately. Avoid starting with logos or lengthy intros. Instead, dive right into what you’re offering.
Be Clear: Clearly explain what viewers will get from your lead capture. Highlight the benefits and make it irresistible. “Be super clear about what you’re offering and what they’re getting in return.”
Make It Easy: Ensure that taking the next step is as simple as possible. Avoid asking for too much effort from viewers. Whether it’s a direct link to a landing page or a DM, make it easy for them to act.
As discussed in the episode, “Videos have been shown to increase the number of form submissions,” so make sure your lead capture video is working hard for you.
Recap and Final Thoughts
To sum up, here are the three types of videos that can transform your real estate marketing:
Agent Intro or Bio Video: Build trust and introduce yourself in a personal, engaging way.
Target Market Video: Attract and engage your ideal clients by addressing their specific needs and interests.
Lead Capture Video: Create a clear, compelling call to action to drive conversions and capture leads.
Video is a powerful tool in real estate marketing. It’s not just about promoting properties; it’s about connecting with your audience, building trust, and offering genuine value. As we explored today, these videos are not only effective but essential for growing your business.
I hope you found these insights helpful. If you create any of these videos, I’d love to see them! Tag me on Instagram @IdeasForRealEstate or reach out through my website. Your success with video marketing is just a few steps away!
Thank you for tuning in, and don’t forget to subscribe to the podcast for more great ideas. If you enjoyed this episode, please leave a review and let me know what topics you’d like to dive into next.
Until next time, keep creating, connecting, and making a difference through your videos. See you in the next episode!
Up Next:
It's time for seasonal marketing! Fall-themed real estate content and marketing on social media is not only trending, it also works in your Instagram Reels, posts, carousels, and more. The secret is to customize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR to use in your marketing strategies this season!