Join the leading Instagram marketing course for Realtors!
IG UNLOCKED
FOR REAL ESTATE
Inside you'll learn:
Exactly what to post and why
How to leverage Reels, Stories, and videos
Shortcuts for writing captions & content creation
How to build an agent brand worth following
The strategy to attracting more buyers & sellers
Plus, you'll get bonuses including ready-to-share posts!
Instagram marketing is your opportunity to attract more home buyers & sellers and grow your business.
But it can be challenging to figure out…
>>> where to begin
>>> exactly what to post
>>> how to get engagement
>>> the formula to turning followers into customers
& how to do it consistently without wasting your valuable time
And IG Unlocked for Real Estate
shows you step-by-step how to accomplish it all! ⤵️
Learn exactly how to master Instagram marketing with engaging, on-demand video lessons and workbooks to guide you
Go beyond Instagram tips & tricks and leverage a complete strategy brought to you by an award-winning real estate marketer
Take action on a personalized Instagram plan that works for your unique business, in your local market, and highlights YOU!
What Past Students Are Saying About the Course
“Instagram is an extremely important part of a Realtor's business, but you need a guide and that's where Heather has stepped in. Her practical, clear, and strategic advice was absolutely perfect for me.
Simply one of the best and most effective courses I have attended.
You will get every penny back in value and more importantly your business will grow with this sound advice and training from Heather!”
— CARL S, REALTOR
BY THE END OF THIS COURSE,
YOU’LL KNOW EXACTLY:
✨ HEATHER COLBY ✨
“Have you ever had an interest turn into a passion, turn into an obsession? Maybe you feel that way about real estate, and I can completely relate because I feel the same about real estate marketing!
Hi, I'm Heather Colby, a professional real estate strategist.
As the founder of Ideas for Real Estate, I empower agents to grow their businesses in modern, authentic ways through educational resources and courses, custom services, and 'done-for-you' marketing packages.
Since 2014, I've enthusiastically worked to perfect the art and science of real estate marketing. Along the way, I've proudly led a nationally recognized marketing department as the Chief Marketing & Tech Officer of a large brokerage, spoken at leading conferences, won industry awards, and been featured in leading outlets.
Today, you can find me sharing actionable tips on my weekly podcast, Ideas for Real Estate, and leveraging my first-hand experience to take the guesswork out of real estate marketing.”
AS FEATURED IN:
Join IG Unlocked for Real Estate
THE ONLY INSTAGRAM MARKETING COURSE OF ITS KIND FOR REALTORS
IS IG UNLOCKED RIGHT FOR YOU?
Get an inside look into the course dashboard and watch a behind the scenes with Heather
🎉 AGENT SUCCESS STORIES 🎉
“IG Unlocked was an AMAZING course, and I learned SO MUCH!
Will definitely help grow my Real Estate business through Instagram! Heather made me not scared to do Reels, to be authentically ME, and to put myself out of my comfort zone! I am forever grateful! If you get a chance to do a training with Heather, I suggest you do it!”
— CHRISTINE R.
“IG Unlocked is super helpful when you don’t know how to market properly on social media. This course gave me the tools I needed to set up my Instagram business page and understand what to post and why to post it. Now I have understanding of how to stay in front of potential clients and have them think of me when they are ready to make a real estate move!”
— KARYL L.
JOIN TODAY FOR IG UNLOCKED’S
EXCLUSIVE BONUSES!
BONUS 1: “The Instagram Post Bundle”
Get access to done-for-you posts following the best practices that I teach throughout the course to easily implement into your personalized Instagram marketing strategy.
What you’ll get:
30+ strategic posts (including Reels!) that are ready to share
Captivating images and videos designed to make you stand out
Engaging captions created to generate engagement
Reusable templates you can customize with Canva
BONUS 2: “Pro Support”
Say goodbye to wasting your time trying to figure it all out on your own. My team and I will help you avoid the headaches by being your direct connection to support.
What You’ll Get:
Direct access to either myself or my experienced team
Your questions will be addressed personally via email or a quick video message
Assurance that you have guides on your side who genuinely care about your success
What Makes IG Unlocked Different from Other
Social Media Trainings?
IG Unlocked was thoughtfully created based on my professional experience as an award-winning real estate marketer since 2014. Each module builds off the last, giving you a foundation for real estate marketing success that you can leverage far into the future on Instagram and beyond.
This is not a system that tries to copy one person's success story.
It's a proven step-by-step formula based on my years of experience working one-on-one with hundreds of agents and leading brokerages. IG Unlocked is Instagram marketing meets real estate strategy.
So, join me as we cut through the noise of sales tactics that aren't sustainable (and you don't want to do!) and tap into the potential of Instagram marketing for real estate.
We'll create a plan that works for you, in your market, and for your unique business and have some fun along the way!
Here's What You'll Find
Inside the On-Demand Course:
Module 1: Setting Yourself Up for Success
We'll start by getting you set up for success on Instagram. I'll walk you through identifying your ideal home buyer and seller and how to uncover opportunities in your market. You'll also learn the key to optimizing your account, including everything from how to write a compelling bio to connecting with more followers turned potential customers.
Highlights:
Firing up the motivation to reach your goals
Identifying opportunities with target marketing & establishing your ideal customer
The key to fully optimizing your account set up to attract more customers
Module 2: Branding Yourself to Attract Your Dream Customer
You're going to get on the fast track to branding yourself on Instagram in a way that will attract your dream customer. We'll walk through exactly how to create that unique personal brand for your business that you've always imagined but couldn't quite nail down. Plus, we'll dive into everything you'll need to genuinely connect you to your next home buyer or seller.
Highlights:
How to implement a modern branding strategy for real estate that aligns with your ideal customer & represents you
Fully defining your ideal customer, target markets, and any niche opportunities
Positioning yourself authentically & strategically to appeal to the right customers for you
Crafting your branding guidelines, including your visual aesthetic and overall mood
Module 3: Exactly What to Post & the Content Strategy to Grow Your Business
I'll reveal my tried and true formula for creating a content strategy that will actually grow your business. From exactly what to share to how to create the right content that makes a difference, we'll cover it all.
Module Highlights:
How to be engaging and proactive without coming across as salesy and annoying
The easy to follow but effective content pillar strategy (I've sworn by for years!) to create compelling posts and encourage conversation
How to create value for your ideal customer through the posts that you create and share
How to craft personal branding posts designed to highlight you while establishing your branding in a genuine, relatable way
Module 4: How to Create a Strategic, Engaging Post
Hand-in-hand with exactly what to share, I'll break down how to strategically curate each post in a way that will help you reach your social media marketing goals. This includes everything from purposeful captions to post-optimization and beyond.
Module Highlights:
The elements of a successful Instagram post for your real estate marketing
How to choose scroll-stopping visuals, including photos and videos
The formula for writing engaging captions that generate results
How to optimize each post to expand your reach
Creating a guided strategy to boost your likes, comments, shares, and saves
Module 5: Curating Personal Branding Photos with Confidence
People form relationships with other people, and they want to get to know you! I'm sharing my favorite strategy for crafting a memorable agent brand through the use of personal branding photos that will empower you to show up consistently and personally. This is KEY to branding yourself on Instagram, and I'll share exactly how to accomplish it.
Module Highlights:
How to confidently become the face of your own agent brand
Establishing yourself in your local market or a niche through creative images
Tips for finding and working with a professional branding photographer
How to DIY your own photoshoot at home, on location, or in your local community
Kicking any feelings of "awkwardness" to the curb and stepping into purpose
Module 6: Leveraging Instagram's Trending Features
(Reels, Stories & Video!)
Learn how to leverage Instagram's trending features & why these tools help get you where you want to go on the platform. From how to show up consistently on Stories, to creating Reels that your customers will love, to filming videos, we'll walk through all of it!
Module Highlights:
How to create Instagram Reels and best practices
Using Reels strategically to connect with your ideal customer and grow your business
How to get the most out of Stories through features that increase your engagement
Best practices for creating videos that fuel your business
Module 7: Your Personalized Instagram Marketing Plan
We'll finish strong (with the best part of the course!) as I guide you through creating your personalized Instagram Marketing plan moving forward, which will work for you, your unique business, and to attract your ideal next customer. Plus, I'll share the key tips for success & growth, including engagement, consistency, and staying motivated for long-term success.
Module Highlights:
Creating your one month plan of purposeful Instagram posts designed to meet your business goals
How to proactively increase your engagement on the platform through my “3R Approach”
Secrets for success to keep your momentum going
Defining your Instagram Marketing Plan moving forward and staying motivated for the future
Why I Created IG Unlocked for Real Estate
Over the years, I've watched too many agents struggle with ineffective social media marketing. From coming up with what to post and how to attract new customers to engaging people without being annoying, it can be downright overwhelming!
Yet, marketing on Instagram works when you have the right guide.
I created IG Unlocked to empower agents to be successful with Instagram marketing without the stress and frustration of trying to figure it out alone.
Inside the course, I'm sharing my step-by-step Instagram formula, and spoiler - we don't just cover the latest tips and tricks. IG Unlocked is a complete system that leverages my award-winning strategies in a way that works for your unique business. I've taken all my experience creating thousands and thousands of real estate posts and working hand-in-hand with agents & brokerages to show you exactly how to get results.
Because Instagram can be an enjoyable place to attract more home buyers & sellers in a way that's authentic to you!
So, join me inside the course, where you'll have all you need to implement a plan that works for you - regardless of any algorithm changes ;)
~Heather Colby,
Founder of Ideas for Real Estate & Creator of IG Unlocked
Join IG Unlocked for Real Estate
& START SEEING RESULTS FROM MODERN INSTAGRAM MARKETING
FAQs
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A: The course is on-demand. For those who make the one-time payment, you will receive access to all modules, bonuses, and worksheets after purchasing IG Unlocked. For those on the payment plan, you'll receive content and bonuses weekly. You'll also receive an email with instructions on how to log in to the Kajabi platform where the course is hosted.
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A: Yes! Rest assured, you'll have direct access to support and will receive a personal response from Heather or a member of her professional team (experienced in real estate marketing) to answer your questions and provide the help you need.
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A: If you're motivated to leverage an Instagram marketing strategy for your business, then I believe in you! You have all the resources you need to be successful, including thoughtfully curated video lessons, PDF guides & how-tos, and access to personalized support! You can also complete the course on your on-time in a way that best works for your schedule.
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A: Absolutely! In the course, you'll learn how to pinpoint opportunities such as attracting a target customer, branding yourself in a niche, and how to position yourself as the go-to agent (regardless of your transactional experience!).
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A: Thousands of followers don't guarantee that you'll generate business from Instagram. It's all about attracting the right customer, showing up with value, and forming connections. And I will teach you to do just that - regardless of the number of followers you have!
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A: This course is perfect for the motivated agent who is looking to take their marketing to the next level.
If you aren't interested in using social media marketing in your business, this is not the course for you. But if you're ready to dive into the potential of Instagram and have at least a little knowledge of social media and tech, you should be able to take the course confidently.
This isn't a 'basic' social media course where I'll teach how to navigate the app's bare-bones, but you don't need to already be active on the platform to see success!
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A: Instagram works across all markets and for a variety of agents. If your past customers and sphere of influence are on Instagram, you can leverage the principles shared to further engage those you know for repeat and referral business. You'll also be able to implement practices to attract new customers as well.
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A: After you register for the course, you'll receive an email giving you access to your course account login and platform, which is through Kajabi. In your Kajabi account, you'll find all the information you need on completing the course.
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A: The video lessons are designed to be as short but impactful as possible and are accompanied by downloadable PDF guides as needed. To see success, you'll want to set aside dedicated time to focus on growing your business through this course. I recommend completing one module per week and time blocking at least 2-3 hours each week to complete the lessons and apply the practices to your marketing strategy.
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IG Unlocked is an on-demand course, so that you can complete the modules and take action on what you learn in a way that works for your business. While I recommend completing one module a week, you can take as much or little time as needed. You'll have access to IG Unlocked for the lifetime of the course.
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You'll have access to the course modules, video trainings, workbooks, and any bonuses for the lifetime of the course. If for any reason, IG Unlocked is discontinued in the future, you'll be given a 90-day notice and the opportunity to download course materials.
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A: As a pro real estate marketing since 2014, I have tried it all! I have years of experience with large-scale campaigns, brokerage marketing, website strategies, pro video, content marketing, lead gen, paid ads, branding, and more.
Despite all of that, I'm most excited about agent marketing on Instagram for a simple reason...there's opportunity!
It's a platform where you can -
⚡ Grow your brand as an agent
⚡ Authentically attract more buyers & sellers
⚡ Establish yourself in a market or niche
⚡ Replace dead-end leads with genuine connections
⚡ & leverage a strategy that works for YOU
And I will share with you the exact framework to get the results you're looking for!
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A: Since 2014, I've worked EVERY SINGLE DAY to perfect the art & science of real estate marketing.
Along the way, I've...
🤩 Been featured in Inman News & Florida Realtors
🎤 Spoken at national real estate conferences
🏆 Won multiple awards for real estate web strategy
👩💻 Sat on advisory councils for major industry tech
🏡 Lead a top marketing team as a Chief Marketing & Tech Officer at a large brokerage for 7+ years
🎧 Hosted a top-ranked real estate podcast
🚀 Launched my own Realtor-focused marketing co
But most of all, I've worked hand in hand with hundreds of agents and collaborated with top brokerages.
And my mission never wavers - to create & implement authentic real estate marketing strategies that work to reach every person's specific goals.
Every person is unique. Your business is unique. Your market is unique. Your customers are unique.
Your dreams are unique.
Figuring out precisely what will work for you isn't just my experience - it's what I love to do. And I took all of my passion, years of experience training agents, and professional expertise to create IG Unlocked for Real Estate.
IG Unlocked for Real Estate will give you the framework you need for success on Instagram based on practical strategies and creative ideas. It was designed for today's modern agent and leverages authentic marketing you can be proud of. Plus, I'll make it fun along the way!